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Brand

The ScopeAgreed brand

Who we are, how we look and how we sound. Download the logo, copy the colours, play the chime and get our name right. Everything on this page is free to use when you are writing about or linking to ScopeAgreed.

Download brand kitZIP · 242 KB · Logos, colours, the chime
Who we are

Scope, signed

ScopeAgreed turns a project's scope into a signed record. The agency uploads its scope, the client signs a baseline, and every change after that is a priced request the client approves in one tap. Both sides hold the same record of what was agreed.

ScopeAgreed is one word, capital S and capital A.Not: Scope Agreed, Scopeagreed, Scope-Agreed.
Only the lockup sets the name in capitals.Not: SCOPEAGREED in running text.
The tagline is Agreed before work starts. The full stop belongs to it.Not: Agreed before work starts!
The knot stands alone only where the name is already nearby.Not: the knot as a letter inside a word.
Personality

If ScopeAgreed were a person

How it behaves in every sentence and on every screen.

Clear/klɪə/ · adjectiveSays what is in scope, what it costs and what changed. Nothing buried, nothing vague.
Fair/fɛː/ · adjectiveBuilt for both sides of the agreement. The client holds the same record the agency does.
Calm/kɑːm/ · adjectiveNo alarms and no drama. A quiet page where a decision is easy to make.
Signed/sʌɪnd/ · adjectiveEvery promise has a name and a timestamp on it. Agreed before work starts.
Logo

The knot and the lockup

A knot at a 45 degree turn beside the wordmark. Always use these files; never redraw or retype the logo.

Lockup · Ink
Lockup · InkSVG
The default. On white or paper.
Lockup · White
Lockup · WhiteSVGPNG
On ink and dark photography.
Knot · Ink
Knot · InkSVGPNG
The mark alone, on light.
Knot · White
Knot · WhiteSVGPNG
The mark alone, on ink.
Knot · Green
Knot · GreenSVG
Sparingly, where the mark is the accent.
Clear spaceHalf the knot's height on every side.
Minimum sizeLockup 96px wide on screen, 25mm in print. Knot 16px.
ColourInk on light backgrounds; white or mint on dark.
Don't rotate or straightenDon't stretch or squashDon't recolour outside the paletteDon't set it on busy imagery
Colour

Ink leads, green agrees

Click a colour to copy its value.

Type

Jost speaks, Inter explains

Agreed before work startsJost · 500 to 700 · display only, set in capitals with 0.03em tracking
Your client gets a plain summary of what is changing, what it costs and how it moves the timeline. They approve or decline from the email, without creating an account.Inter · 400 to 700 · everything that is read

We write plain sentences in a calm register. Money is exact. Dates are real. And we never use em dashes.

Motion

The knot draws itself

Our only signature move. The ring first, then the two hooks, each stroke finishing before the next begins. It appears where something is being agreed: a signature page, an approval, the end of a film. Everything else on screen stays still.

Sound

The agreed chime

Two marimba notes, E up to A, with a low root underneath. It plays once, at the moment a decision is signed. Never as a notification, never looped.

WAVMP3
Downloads

Take the lot

The brand kit holds every file on this page, with the colours and naming rules as plain text.

Download brand kitZIP · 242 KB

Writing about ScopeAgreed and need something that is not here? Email info@scopeagreed.com and we will sort it out.